HELP KEEP INDEPENDENT STORYTELLING IN PRINT

TONIC is a proudly independent magazine, founded by husband-and-wife team Benita Finanzio and Robert Ellison.

Each lovingly made volume celebrates the stories, people and traditions that shape our drinking culture. But at its heart, TONIC is about something bigger: keeping the art of thoughtful storytelling alive.

TONIC is entirely self-funded. We believe passionately in paying the writers, photographers, artists and designers who bring each issue to life, and we want to do more. We want to commission the very best talent, pay fair and meaningful rates, and continue making a magazine that is beautiful, independent and worth keeping.

That's where we need your help.

By donating to TONIC, you are directly supporting independent publishing. Every penny goes towards the people who make the magazine what it is. Your contribution, however big or small, helps us continue producing quality journalism that remains accessible to everyone.

In an age of artificial intelligence, endless scrolling and digital overload, we believe thoughtful, tactile storytelling matters more than ever. There is something special about sitting down with a beautifully made magazine, discovering a story, and choosing to spend time with it.

Launching and sustaining an independent print magazine is never easy, and I'm incredibly proud of what we've achieved so far. But we can't do it without the support of people who believe in what we're trying to create.

If you love independent magazines, great writing and the stories behind our drinking culture, please consider making a donation today.

And, of course, you can also support TONIC by subscribing.

Hopefully, I'll see you at an event soon.

With thanks

Rob & Benita 🍸