TONIC TALKS - LISA KING

We spoke with New Zealand entrepreneur Lisa King about building her non-alcoholic brand, AF Drinks, inspired by a health scare and her desire for a sophisticated alternative to alcohol. Frustrated with alcohol as the default in social settings, she created drinks that match the ritual and flavour of traditional options.

She discusses launching in the U.S. versus New Zealand, evolving attitudes toward drinking, and reveals a popular alcohol-free cocktail, showing growing demand for flavourful drinks without the after-effects.