TONIC TALKS - RISH RAVALIA

Despite his boyish looks, Rish Ravalia has over 20 years of experience in the drinks industry. He began his career at Diageo, managing renowned brands such as Dalmore, before making the switch to the non-alcoholic category. He played a key role in launching Seedlip, one of the pioneering non-alcoholic spirits brands. Remaining passionate about the potential of non-alcoholic offerings, Rish is now spearheading the launch of the innovative brand Pathfinder in the UK. Pathfinder, known for its complex flavour profile and botanical base, aims to challenge perceptions and elevate the non-alc experience. I sat down with Rish at the Gothic Bar, nestled in the heart of the St. Pancras Renaissance Hotel in London’s King’s Cross, to talk about his journey, Pathfinder’s arrival in the UK, and his candid thoughts on why non-alcoholic drinks still have a long way to go before they achieve widespread acceptance.